Who we are

Where Zircca came from

From a marketing agency sitting down with two dentists to look at a problem none of the three was going to solve alone.

FL Marketing Management LLC has worked with dental-sector companies for years. That is where the question came from, and the answer came from two professionals who know the trade from the inside: David Arias, a dentist working mainly in smile design, and Luisana Matos, a dentist who runs the administrative side of dental-sector companies in Panama. Both are part of the team today, which is why we do not present this as research with outside customers: it was a study done from within.

What they saw is what this product exists to correct. The technician working alone competes against labs with a team, a system and someone doing the invoicing, and loses on the administrative side — not on the work, which is often better. Zircca exists to put them on that footing without asking them to administer a piece of software.

The problem we solve

One problem with two faces. First: what is not written down does not get billed. The change requested in a voice note, the discount agreed verbally, the rush job accepted as a favour — all of it is work done that appears on no invoice.

Second: a lab that invoices like a business still looks like a phone contact. The order arrives by chat, the quote goes out by chat, and the monthly statement is a photo of a spreadsheet. The work is professional and the paperwork around it does not look it.

Zircca is not here to pull anyone off WhatsApp. It is here so that what passes through it ends up in writing: the order with its teeth and its note, that dentist's price rather than the list price, the remake with a number, the delivery with a date, and the month closed with one button.

Who it is for

For the technician working alone and for the lab with a team. It is used in Chile, Panama, the rest of Latin America and the United States, which is why it comes in Spanish and English, bills in whichever currency each lab charges each client, and does not assume everyone works digitally.

Dentists get in free and without limits. That is not a promotion: a portal a lab has to talk its own client into paying for is a portal nobody uses, and then the order goes back to the chat.

How we work

Prices are on the home page and you do not have to ask for them. The trial is fourteen days and asks for no card. There is no lock-in, and cancelling is done from inside the application rather than by sending an email somebody takes days to answer.

Your data is yours and you can take all of it with you — cases, dentists, price list and statements — from a screen in the application, including if you decide to leave. It is written into the terms precisely so it does not depend on our goodwill the day you want to use it.

Who is behind it

Zircca is a product of FL Marketing Management LLC, a company formed in Florida, United States.

• Alejandro LoveraCo-founder and CMO
• David AriasCo-founder and dentist
• Luisana MatosDentist and advisor
• VGVerónica GuadagnoBrand design